THE STORY

Implementing change management for friendly-acquisition and omnichannel growth in the reseller market.

Stadium Goods was a Series A level startup competing in the luxury reseller marketplace for sneakers. At the time of a single operating location in SoHo, New York, Stadium Goods was hitting $5M in GMV a month and experiencing technical debt that impeded its growth.

Strategic investors included LVMH Luxury Ventures and Farfetch, Inc.

After an initial technical assessment, it became clear that the out of box solutions designed for its minimal viable product hit its wall for scalability. Our team came in to redevelop a V2 roadmap, completed strategic integrations, and assisted with investor relations on a new vision for omnichannel growth between the US and Asia. After enhancing the technical capabilities to scale operations, marketing, and sales - we were able to grow monthly GMV to $25M per month; after the third strategic integration with Farfetch and continued investor relations, the publicly traded company decided to conduct a friendly acquisition of the company - bringing on seasoned industry personnel to grow the company after the acquisition.

THE SOLUTION

In coming into Stadium Goods, it started with a full operational capabilities assessment of the leadership and management teams as well as the operating personnel across Consignment, Engineering, Marketing, Customer Service, Ecommerce, Retail, Shipping, Logistics, Design, etc. This assessment enabled us to find innovation blockers across technology, operations, and human resources.

Stadium Goods came to us when there was massive technical debt within their systems and no sight of a single source of truth. Through identifying their key operational constraints, we were able to garner a new omni-channel roadmap, support investor relations to its acquisition, and get the necessary leadership in place for post-acquisition growth.

Our team then designed a product engineering roadmap with new reseller technology that was custom built beyond ecommerce solutions that did not fit reseller business models. Simultaneously, we strategically hired half a dozen experienced engineers and product personnel to scale the operations. By revamping their agile engineering processes, we were able to complete integrations across South American, United States, and Asian markets. Our roadmaps were leveraged in strategic investor relations with private and public investors - eventually leading to the $250M acquisition by Farfetch.