THE STORY

Educate founder and management team on direct selling industry best practices.

Yes You Can! is a healthy lifestyle system, established in 2012 by Certified Nutrition and Wellness Consultant, Alejandro Chaban, the popular international New York Times Best Seller, widely recognized as a voice of health and wellness.

Based on his personal experience, Yes You Can! Founder and CEO Alejandro Chaban who at age 15 weighed 314 pounds. After years of hard work, dedication, and extensive research of different weight loss methods, Alejandro was able to adopt better habits and reach a healthier lifestyle to lose 160 pounds. He became a Certified Nutritionist and developed the Yes You Can! healthy lifestyle program to help others lose weight. Chaban, began sharing his experiences through his New York Times bestselling books, and became an admired TV personality by hosting the #1 TV show for Latinos, ¡Despierta América! on Univision.

THE SOLUTION

The BoCG team prepared an extensive review covering all aspects of direct selling for the team at YYC! The purpose of the review was to educate the management team about best practices in the industry. During the review, the team covered industry-specific business model, sales practices, operational needs, financial targets and technology for modeling purposes.

In addition to the macro overview, the team conducted a comprehensive review of the company’s product offering, sales mix, pricing, operations and staff in order to provide recommendations on how to restructure the business for entry into direct selling.

The final phase of the discovery was to suggest the optimal business model for YYC! to compete in the direct selling market. The suggestion included a complete strategic plan for the company along with an implementation roadmap for technology, operations, sales, marketing and staffing.